Brome-Missisquoi’s cultural offerings broughttogether in one place
Tourisme Brome-Missisquoi partners with La Vitrine to maximize the visibility of the region’s cultural experiences
Cowansville, July 10, 2026 – The Brome-Missisquoi Local Development Centre (CLD), through Tourisme Brome-Missisquoi, is pleased to announce the signing of a promotional partnership agreement with La Vitrine, Quebec’s largest centralized directory of cultural offerings. Thanks to this collaboration, a dedicated Brome-Missisquoi page is now available on lavitrine.com, providing residents and visitors with easy access to the region’s full range of cultural activities.
A one-stop destination for regional culture
Whether you enjoy music, theatre, visual arts or history, the new Brome-Missisquoi page on lavitrine.com makes it easy to discover what’s happening throughout the region based on your interests. Cultural events can be explored by date, discipline (theatre, comedy, history, visual arts, etc.) or audience (families, youth and adults). The page is optimized for search engines to reach as many culture lovers as possible, both regionally and across Quebec.
“Our goal was to provide residents and visitors with a single, clear and user-friendly gateway to discover the full richness of Brome-Missisquoi’s cultural offerings. This partnership with La Vitrine allows us to achieve that by relying on a platform that is recognized throughout Quebec.”— Guylaine Beaudoin, Brome-Missisquoi CLD
A visibility boost for regional cultural organizations and venues
The agreement also provides a valuable opportunity for presenters, cultural organizations and venues across Brome-Missisquoi to expand their reach. To date, 35 organizations are showcasing approximately 160 events. By publishing their programming on La Vitrine through the Espace Pro platform (lavitrine.com), they automatically benefit from additional visibility on the region’s dedicated page at no extra cost.
In addition, Tourisme Brome-Missisquoi is implementing an active year-round promotional plan that includes monthly social media posts, newsletter features, promotion on tourismebrome-missisquoi.ca, and a dedicated section in the printed visitor guide. For its part, La Vitrine will publish four blog articles over the coming year highlighting the region’s cultural offerings and will amplify them through its own communication channels.
“Brome-Missisquoi is home to a vibrant and diverse cultural scene. La Vitrine is proud of this partnership, which allows us to showcase these cultural events to a broader audience while providing tangible support to the organizations that bring this region to life.”— Kathia St-Jean, Executive Director, La Vitrine
How can organizations be featured on the Brome-Missisquoi page?
Cultural organizations and venues wishing to appear on the Brome-Missisquoi page on La Vitrine are invited to ensure that their event listings are up to date, either through their existing ticketing system or by creating an account on La Vitrine’s Espace Pro platform (lavitrine.com). Tourisme Brome-Missisquoi offers support to help organizations complete the process.
About La Vitrine
La Vitrine is a non-profit organization whose mission is to bring together Quebec’s cultural community around the promotion of cultural outings. Its platform, lavitrine.com, features thousands of cultural events across Quebec and serves as a trusted reference for both the general public and cultural professionals.
About Tourisme Brome-Missisquoi
Tourisme Brome-Missisquoi is the tourism division of the Brome-Missisquoi CLD. Its mission is to promote and develop the region’s tourism offering in collaboration with local partners in the tourism, cultural and agri-food sectors.
Visit the Brome-Missisquoi page on La Vitrine: https://www.lavitrine.com/fr/destination/brome-missisquoi
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Information:
Guylaine Beaudoin
Tourism Development Advisor,
member services and product development
Brome-Missisquoi CLD
gbeaudoin@cldbm.qc.ca